What is the difference of Shopify and Etsy?

Shopify and Etsy are two of the most popular platforms to get you started, regardless of whether you’re hoping to sell customized t-shirts, antique goods, or just simply interested in learning more about the world of e-commerce.

Shopify supports the development of online storefronts for retailers. Without any coding experience or knowledge of hosting companies, sellers may quickly construct their stores using templates, themes, other tools, and apps to modify the online appearance.

Shopify offers a variety of integrations if you need to manage your store using different pieces of software to increase functionality and develop your company. Additionally, Shopify offers a ton of fantastic tools for branding and marketing.

On the other hand, Etsy is a marketplace.  As one of the countless online merchants who sell on Etsy’s actual “storefront,” you will be one of millions of them. You can rapidly open a store on Etsy and launch your eCommerce business by following a few simple steps.

Etsy is mostly known for its abundance of handcrafted, vintage, and artisan items. It is more of a location for a handcrafted niche market because most of the stores sell unique, one-of-a-kind things from skilled and creative artists, designers, or craftsmen.

Pros and Cons

There are benefits and drawbacks to selling on Shopify and Etsy. Which one is more effective for you and your expanding business?



There are no limits on the number of products you can sell. Vendors are free to sell or stock as many items as they choose.

All-in-One Application: You can consider Shopify as an all-in-one application, enabling businesses to host their domain, edit a gorgeously designed store, and manage their e-commerce all in one place.

Ease of Use: With Shopify, you can easily design your website. You only need to sign up to get started in designing and building your online store. You may sell your goods quickly thanks to the easy setup.

Effective ecommerce tools: Shopify has top sales tools available such as an inventory system, which allows you to track, sync, and keep an eye on customer orders and stock levels. This helps you can manage and expand your business with ease.

Support Applications: With its page builder apps, you can optimize your homepage, product page, or any other page on your store. In the Shopify App Store, you may find solutions for email marketing, pop-ups, and gift cards. Setting up an online presence can be challenging, but Shopify and its third-party apps got you covered.


Additional fees and costs: Since there are numerous plug-ins available for purchase on the Shopify Store, vendors must decide which ones are worthwhile to utilize because most of them require a monthly fee. Installing apps may cause your monthly prices to increase gradually, which may be an issue for small-scale vendors.

Migration challenges: The migration of Shopify users to other platforms can be a little tricky. Many users say that choosing to make such a modification might make migration more difficult in multiple ways. While migrating from Shopify, you can also lose part of your saved data. The only option left for you is to export your website as a CSV. If you’re not an expert at building websites, you may end up getting a headache and feeling confused on what to do after.


The Basic Shopify plan costs $29 per month and gives you everything you need to set up your store. Unlimited products, multichannel selling, discount code creation, and abandoned cart recovery are just a few of the features included on this plan.

The Shopify plan provides everything you need for growing your business at $79 per month. It has everything the Basic Shopify plan has, plus more. Its extra features include gift card creation and professional reports.

The most expensive Shopify plan is the $299 per month Advanced Shopify plan. This has everything from the first two plans, plus an advanced report builder and third-party calculated shipping rates, and lower credit card rates.



Easy Setup: You simply create an account, add product details and photographs, and begin selling. It is easy to get started with this fundamental e-commerce system.

Promote Your Store to a Big Audience: You may be able to generate purchases from organic search traffic on the Etsy home page by adding your products to the marketplace. You already have an audience since buyers look for handcrafted things on Etsy. Listing your products on Etsy could be a terrific strategy to increase sales if you have trouble selling online.

The ability to work at your own pace and schedule: One of the simplest methods for someone who specializes in handcrafted goods to start a business is to run an Etsy store. You don’t even need to get a business license before starting an internet store. With such low entrance barriers, vendors can work whenever and wherever they want, establish their own pricing, and go through their own pace.


Competition in pricing: Etsy is so well-liked and draws so many vendors, you’ll likely encounter several rivals who are offering the same kinds of goods. According to several merchants, the website is becoming too crowded. This is especially true given that Etsy’s platform is now available to large manufacturers as well as independent retailers and tiny craft studios.

The prices are affected by that. If your rivals are lowering their pricing to gain an advantage, you might be compelled to follow suit, which limits your capacity to turn a profit.

Copycats: To steal some of your customers away from you, copycats will mimic your product listings and photographs. Unless you can prove to Etsy that the listing was exactly duplicated from you, word for word and image for image, it’s difficult to stop this from happening. However, you may differentiate yourself from these copycats by providing top-notch products.

Fees: When you start making sales, keep in mind that Etsy charges you 3.5 percent for the privilege of renting space on their website. Every item you list comes with a $0.20 listing fee, and an additional 3.5 percent is charged on top of that. Consequently, you are not entitled to keep any earnings. There are also costs associated with accepting PayPal or credit card purchases. You must consider the costs associated with maintaining your presence there when determining your prices.


It’s usually the price of a product that entices us to buy it or turns us away. This is especially valid if you have a limited budget.

Etsy offers a relatively low initial investment. Only the listing fees, transaction costs, and payment processing fees applied to products are included in Etsy’s most fundamental plan, the Standard one, which has no monthly fees.

With Etsy, you may upgrade to gain access to more features. The Plus plan, which costs $10 a month, provides you with a wider range of tools to aid in the expansion of your store, including email alerts and more customized options.


Shopify offers everything your company needs to be successful. There are no restrictions on what you can sell, scalable programs, and effective sales tools.

Etsy, on the other hand, has basic functionality and product limitations. It’s still easier and less expensive, which is great for specialized small-scale vendors.

For more tips about how to make money online and how to start and scale your business, visit

What do you think?

74k Points
Upvote Downvote
Victoria Garlick

Written by Victoria Garlick

Leave a Reply


Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Tools Every Blogger Must Have

186 Social Media Content Ideas for Your Business